Architecture, Identity & Positioning
We define the brand´s core idea and concept. It is the strategic framework in which to build the brand and it states the reason for being and its meaningful position in the market. It gives clarity of the USP, benefits and value for the product, company or services and it gives direction for growing the brand´s competitive advantage and in the end brand equity.
We develop communication strategy to ensure that the brand marketing communication is leveraging the brand promise and make consistency and impact in the market. The communication strategy is defining the key message and supporting messages and what you want to say, to whom in the digital and analog touch points. The communication strategy sets the frame for advertisers to do a creative advertising strategy and marketing campaigns.
Visual Identity & Design
We define the brand´s visual identity meaning the style and visual language of all the brand elements: colors, typography, logo, icon, packaging, label, website look and a guideline for how to use it.
Branding Solutions Analog
We work closely with graphic designers and photographers to bring the brand alive.
Branding Solutions Digitally
We work closely with web designers, cinematographer and video makers to bring the brand alive digitally.
Research, Planning and Facilitate
We always document the brand strategy as a useful guideline in order for you to manage the brand effectively. We help you with designing research and transform it into meaningful insights. We facilitate and design workshops, team meetings in order to use internal ressources in designing the brand strategy.
Strong brands lead to success
Founder, brand strategist, designer and project leader
Brand strategist and founder of VP BrandConsulting.
Vibeke has 20+ years experience working with strategic brand management and managing strategic and operational brand marketing projects from Carlsberg, Arla, Danone, Velux, Coloplast, Advertising and Consulting. She has solid experience in building brands, developing brand- and communication strategies and creating branding solutions.