VP BrandConsulting
A strategic agency building meaningful brands.
WHAT WE DO
We develop brand strategies and creative branding solutions.
Architecture, Identity & Positioning
We define the brand´s core idea and concept. It is the strategic framework in which to build the brand and it states the reason for being and its meaningful position in the market. It gives clarity of the USP, benefits and value for the product, company or services and it gives direction for growing the brand´s competitive advantage and in the end brand equity.
Communication Strategy
We develop communication strategy to ensure that the brand marketing communication is leveraging the brand promise and make consistency and impact in the market. The communication strategy is defining the key message and supporting messages and what you want to say, to whom in the digital and analog touch points. The communication strategy sets the frame for advertisers to do a creative advertising strategy and marketing campaigns.
Visual Identity & Design
We define the brand´s visual identity meaning the style and visual language of all the brand elements: colors, typography, logo, icon, packaging, label, website look and a guideline for how to use it.
Branding Solutions Analog
We work closely with graphic designers and photographers to bring the brand alive.
Branding Solutions Digitally
We work closely with web designers, cinematographer and video makers to bring the brand alive digitally.
Research, Planning and Facilitate
We always document the brand strategy as a useful guideline in order for you to manage the brand effectively. We help you with designing research and transform it into meaningful insights. We facilitate and design workshops, team meetings in order to use internal ressources in designing the brand strategy.
Strong brands lead to success
WHY A BRAND STRATEGY!
We realize that to get attention, to be liked and remembered for what your brand stands for in todays marketplace with heavy competition is a challenge. Specially for small companies and start-ups with limited budget, but even also for established companies you need to invest your budget effectively on the right brand assets and activities in order to increase your brand value.
Our main goal is to help you with a useful brand strategy that helps you to build the brand effectively and to be meaningful in the market and for your customer at all times.
BRAND STRATEGIST AND CREATOR
We believe in a diverse range of personel to bring creative skills, thoughts, and ideas to the table.
We work with freelance specialist to help with your specific need.
Vibeke Poulsen
Founder, brand strategist, designer and project leader
Brand strategist and founder of VP BrandConsulting.
Vibeke has 20+ years experience working with strategic brand management and managing strategic and operational brand marketing projects from Carlsberg, Arla, Danone, Velux, Coloplast, Advertising and Consulting. She has solid experience in building brands, developing brand- and communication strategies and creating branding solutions.
Freelancers and specialists
Design, copywriting, creative, video maker, photographer & web
We match your specific project needs with creative- design-, web- and digital specialist and freelancers.
LET´S GET STARTED.
We welcome you to contact us for more information.